Address the clash between serving and supporting customers, and increase business sustainability.
Our business exists to solve a specific problem. When we have customers who want us to be more or different, we face a dilemma.
Listen, be open, and be decisive.
This workshop is designed to shift our thinking about the value of our customer … instead of our customers being THE value.
Sure, no customers equates to no business. Yet responding to every idea, whim, and frustration will take our company down slowly and inevitably. It’s up to us, business leaders, to define and hold the boundaries and priorities.